Artsen zonder Grenzen: From Factual to Fearless
The Brand
Artsen zonder Grenzen is unlike any other NGO. Fully privately funded, they offer medical help in places most organisations won’t—or can’t—go. Their tone? Honest. Raw. And willing to challenge the status quo.
The Challenge
When we stepped in, their social presence was largely factual and static. The ambition was bold: make their content more social-first, spark meaningful conversations and increase reach and engagement through organic storytelling.
The Work
Our content strategy combined human storytelling with education and donation drivers. Together with the client, we:
⚠️ Highlighted key humanitarian crises worldwide through compelling, respectful storytelling
🇳🇱 Covered their first-ever operations in the Netherlands, generating national conversation
🧑🎨 Partnered with creators for co-created content that felt authentic, not ad-like
🚀 Supported paid media by providing organic-first content that delivered results across campaigns
The Results
We helped shift their content from factual to fearless—with real impact:
📈 Grew the community to 150K+ followers
👀 Generated millions of impressions
💬 Tens of thousands of interactions
🔁 Organic content that consistently outperformed expectations in paid integrations