Levi’s UK: Making a Global Icon Feel Local
The Brand
Levi’s isn’t just a heritage brand—it’s a cultural force. But even icons need to stay current. When Levi’s UK partnered with us, the mission was clear: make their social content feel less like a campaign and more like a conversation.
The Challenge
The brand’s content leaned heavily on global campaign assets. What was missing? Local energy. UK culture. A social-native feel that could engage communities on the ground and drive people into stores.
The Work
From global moments to local creativity, we made Levi’s UK feel both rooted and relevant:
🇬🇧 Localized global campaigns with UK talent and store visuals
🧍♀️ Launched a Staff Style Series featuring Levi’s retail employees as culture carriers
🎨 Activated store experiences like customization stations and walk-throughs
🤝 Built creator partnerships with local artists and stylists
🚀 Developed organic-first content in tandem with UM to boost paid reach and conversion
The Results
Our work helped Levi’s speak in a more native, human voice—without losing its global power:
📈 4% average engagement rate
🚀 1.5K+ new followers per month
💬 900+ interactions per post, on average
From Soho to Shoreditch, the brand feels closer to home than ever before.