Skins: A Cult Brand Deserves a Cult Following
The Brand
Skins isn’t just a beauty store. It’s a destination. A sensorial universe where niche fragrances, high-end skincare and cult cosmetics meet editorial curation and boutique charm. For over 20 years, Skins has shaped the way people discover beauty. When they partnered with us, the ambition was clear: to build an equally iconic presence online.
The Challenge
Skins came to us with a loyal in-store customer base—but limited reach and resonance on social. The question: how do you translate in-store exclusivity to social media without losing the magic? How do you make a slow luxury experience scroll-stopping?
The Work
Across Instagram, TikTok and beyond, we created a content mix rooted in brand-first storytelling:
📹 Content featuring fragrance stories, expert tips and behind-the-scenes content.
🤝 TikTok collabs with creators who matched the Skins energy—subtle, aesthetic and informed.
🥰 Launch strategies for exclusive launches, building anticipation and conversion.
🧑🎨 Spark Ads in collaboration using creator UGC to amplify niche appeal at scale.
The Results
Over the course of our collaboration, Skins’ social presence transformed from boutique-scale to cult-status:
💬 66K interactions in the last 6 months alone.
👀 5M+ impressions in six months.
❤️ Average 4.4% engagement rate across all platforms.
🛍️ Consistent boutique traffic driven through localized social activations.
This isn’t growth for growth’s sake. It’s considered, loyal, on-brand community building.